The Beauty Game Changer; Chidimma Umeh! Meet Our Beauty Hub Crush!

chidimma-umeh

The Beauty Game Changer; Chidimma Umeh! Meet Our Beauty Hub Crush!

Yipee! Another one! (In DJ Khaled’s voice). Lol! Hope you guys are great! In this edition of Beauty Hub, we had another amazing guest and this lovely person was the talented Chidimma Umeh. I loved every part of the interview but before that, here is a short biography of Chidimma Umeh. If you are here for the first time, you are so much welcome! Please take a tour round the blog and sign up for beauty tips, motivation and exclusive interviews.

The beauty game changer; Chidimma Umeh! Meet our beauty hub crush! Click To Tweet

Short Biography Of Chidimma Umeh

Chidimma Umeh, blogger and vlogger has been blogging and sharing beauty tips since 2011. She published her first YouTube makeup tutorial in 2012 and currently has over 254, 000 subscribers. A regular feature on most Nigerian blogs, Dimma’s YouTube makeup tutorials have garnered over 12 million views. She is well known for supporting both Nigerian and international brands. Dimma has been featured in big publications such as Essence magazine.

Her blog Dimmaumeh.com won ‘Best Beauty Blog’ by popular votes and Judge’s choice in the 2013 Nigerian Blog Awards.

Inspiring biography of Chidimma Umeh; Beauty and Lifestyle YouTuber Click To Tweet

Phew! I don’t want to get emotional right now. There is an audio file of the interview. All you have to do is to scroll down to listen just in case you prefer that to reading the interview. You can also download as well! So let’s get straight to the interview, shall we?

dimma-umeh

Chidimma was currently filming few minutes ago before we got her on the show and i trust her to deliver another awesome YouTube tutorial video because of the vibes she has when it comes to curating quality content and my listeners are so excited as they will be expecting another dope content from you. Moving straight to the questions,  according to your bio, you started vlogging in 2012 right?

Yes…

So personally i think and feel that people were not really enthusiastic with beauty, makeup and all that then right?

Not really. I feel Nigeria has always had a very big beauty industry maybe not at the level of putting it out on social media at that time but there were a lot of beauty enthusiasts, a lot of people were into makeup, watching highlights and contour, beauty videos and so on but they weren’t really watching it from Nigerian content creators at that time. People were not into blogging at that time and used to sharing things on social media then as much as they do now.

I must say your bio is very interesting and inspiring. I came across something again in your bio because i really take out time to read and analyze people’s bio. You started blogging in 2011 and won best beauty blog by popular votes and Judges choice in the 2013 Nigerian blog awards. So if i’m not mistaken, that was a space of two years. I was wondering, what was the major secret  because just in two years, you’d already bagged two reputable awards?

It was just hard work and consistency in all honesty. People knowing that you are putting out things regularly and knowing that they could always refer back to what you have created. I think that helped a lot and then again, it was this whole thing of like i explained earlier, people were not sharing stuffs and curating content online. From personal experience, more than anything; artistry, how talented you are, something very important in my opinion is people being able to relate. It is really important people relate to what you are doing. A lot of us were watching those in US and UK doing nice things but we couldn’t relate with them on so many levels. Some people couldn’t understand the way they were talking, the products used and it is one thing to watch an amazing eyebrow tutorial someone in UK has done but you don’t even know where to get the products used in Nigeria. What made me stand out and grow rapidly as i did was the fact that people could come to my YouTube channel and watch an eyebrow tutorial and i’d say i bought this from a particular market or beauty store and its value in Naira. It made it a lot easier for people to relate. That was what pushed me out there and made people get on board when it came to the kind of videos i made.

'What made me stand out and grow rapidly as i did was the fact that people could come to my YouTube channel and watch an eyebrow tutorial and i'd say i bought this from a particular market or beauty store and its value in Naira. It… Click To Tweet

that-igbo-chick

When it comes to being relatable, i can totally relate because you really are and I’ve watched a lot of your YouTube videos. You mentioned something as your huge secret to your winning of the awards in the space of two years. You said ‘CONSISTENCY’. When people are told to be consistent, it is easier said than done but sometimes i feel as a blogger, you feel demotivated sometimes. So how did you manage to stay consistent up until now 2018 starting off in 2011?

At the beginning, it was just because of the fact people loved what i was doing. I remember the first blog pictures i took were in front of our parlour door. There was really nothing fancy about it but people loved it. You put up a work and people appreciate it and encourage you to keep on doing it and from there, your numbers start to grow. So apart from the feedback and how people were loving it is the fact you are looking at your numbers grow. That is an extra motivation for you. And then you keep pushing out content and all of a sudden, it dawns on you that this is something you can actually make a living from. Brands are offering you money to use their products and tell people about it. That is also an extra level of motivation because even on days i feel there are so many people doing what i’m doing, there are days you wake up in the morning and you don’t feel like doing anything. Then you remember you have to fuel your car, pay rent and so on, you get up and do something.

dimma-umeh-interview

At the level i’m at now, the key motivation for consistency is just how much i stand to earn and growth because the thing about growth is there isn’t any feeling and the more you grow, the more opportunities you get and come your way. It is ridiculous the kind of people I’ve worked with just because of my numbers here in my little corner in Nigeria and not even including those outside of Lagos. Outside Nigeria, you are reaching people in Africa and outside Africa, you are reaching people that look like you because most people who watch my videos are black Americans, in the West Indies, Caribbeans, Jamaicans and there are brands that would also want to work with you to reach those people for them so it keeps me motivated.

'The thing about growth is there isn't any feeling and the more you grow, the more opportunities you get and come your way' - Chidimma Umeh; Award winning Beauty and Lifestyle Content Creator and Influencer Click To Tweet

Chidimma thumbs up! I mean, i’m inspired. Really inspired. You asserted earlier the importance of dishing out relatable contents as a blogger. Was that also what inspired your popular YouTube channel name ‘ThatIgboChick’ because i love the Igbo vibes?

Honestly, it wasn’t. I decided to go with that name after i read ‘Half of a Yellow Sun’ by Chimamanda Ngozi Adichie. I love her a lot. A lot of people do and some have controversial opinions about her and i don’t really care but i remember after reading that book, about the Igbos, the things they went through and how resilient we were, i was really ‘Igbo’ as at that time and i saw a couple of bloggers who had names like ‘ThatNewYork Chick’, ‘ThatLondonChick’,  and i was like if they could be that, i can also be ‘ThatIgboChick’. That was how i gave myself that name.

'I decided to go with the name; 'ThatIgboChick' after i read 'Half of a Yellow Sun' by Chimamanda Ngozi Adichie. I love her a lot' - Chidimma Umeh; Award Winning YouTuber Click To Tweet

chidimma-umeh-interview

I love that name so much and most times, i just browse through YouTube looking for new people to discover but when i came across your profile and saw ‘ThatIgboChick’, i watched some of your videos and i exclaimed, ‘Yeah! she is indeed an Igbo chick. This is the final question and like an advice i’d love you to dish out to my listeners. Many people do chat me up or write to me and ask how they can start a beauty blog because they feel the market right now is over saturated. There are lots of bloggers and vloggers and everybody is struggling for their voice to be heard but just like they’d always say ‘You have a unique voice because there are a group of people you can reach and will understand you’. So what advice will you give anyone that wants to start a beauty blog or vlog? What should the person look out for?

First of all, i’d just say, ‘start’. People get carried away on all the logistics, what you have to do and the things you need to get ready before they do something. I’d just say ‘start’. You don’t need a fancy or big camera to start but get anything within your budget. These days, smart phone cameras are amazing and you can start making videos with yours. The thing about over saturation is true but the truth is, when i was starting my channel and blog in 2012, a lot of people and critics told me at that point, it was saturated. I remember thinking at a time that people wouldn’t want to listen to me with my non-American accent and you see, it is all about being relatable and people finding someone they can relate to. It dawns on you after doing it for a short period of time that there are so many people consuming content in this industry that they never had someone representing them. For instance, there are lots of black YouTubers at so many layers and levels. I thought of all these things then and told myself i was just going to do my thing and people started eating it up. You don’t have to be like anybody.

'I remember thinking at a time that people wouldn't want to listen to me with my non-American accent and you see, it is all about being relatable and people finding someone they can relate to' - Chidimma Umeh; Amazing Beauty and… Click To Tweet

that-igbo-chick-interview

You don’t have to mimic or copy anybody. People will love what you are putting out. If you want to start on a platform like YouTube, i highly recommend you pay close attention to what is going on there. Look closely at the analytics and keep thinking of all the ways the platform is growing and evolve with it. If you’re not evolving with the platform, you become redundant. I’ve been on YouTube for up to four or five years and i know a lot of people in my niche that started their channel last year and they have about one million subscribers now. I don’t know if this makes any sense. It’s you just constantly thinking of what you can do. I know everybody is doing it but what can i add to make mine extra? Don’t keep thinking everybody  is doing it and if it were like that, nobody will be doing business in this country because there is no business idea of yours that somebody hasn’t started somewhere. It might not be in your area, but someone is already doing it. For instance, you can ask how you can go against ShopRite. Ask yourself what it is not doing right or what it should be doing that it’s not. Do it on your own end. There are so many instances. Just think. Don’t let the amount of people doing this already to discourage you. You can do it if you want to.

'If you want to start on a platform like YouTube, i highly recommend you pay close attention to what is going on there. Look closely at the analytics and keep thinking of all the ways the platform is growing and evolve with it. If… Click To Tweet

Wow! I was really touched. You made me feel like i was listening to one of these TED Talks. This is so beautiful. Thank you so much for being on the show.

It was really a pleasure. Thanks to your audience as well!

dimma-umeh-ted-talk

Now, tell me you didn’t learn a bunch of lessons from that interview! You sure did! Lol. So tell me who else you want me to interview regardless of location and i’ll start working on it immediately. Don’t forget to share with your friends as well.

Always remember his word ‘Show me that man that is diligent in what he does, he will sit and dine with Kings’. Just like Chidimma said ‘JUST START!’

Here is an audio file of the interview for your listening pleasure which you can also download if you want to listen later and don’t forget to subscribe! Subscribe to her YouTube Channel @Dimma Umeh and follow her on Instagram @dimmaumeh

PS: This interview was done last year but yipee! Now fully transcribed and edited just for you!

BE THE BEST VERSION OF YOURSELF. Love y’all!

 

0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

136 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Sophie
5 years ago

This post is really inspiring! I was just talking to my friend about giving this thing blogging some time and this post just confirmed that building a community takes time and patience

Dalene Buelna
Dalene Buelna
5 years ago

Youre so cool! I dont suppose Ive read anything like this before. So nice to find somebody with some original thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the web, someone with a little originality. useful job for bringing something new to the internet!

Lenore
Lenore
5 years ago

Can you inform me what platform are you using on this site?

Omer
Omer
5 years ago

I found your site from Google and also I need to claim it was a great locate.
Thanks!

Kwasny
Kwasny
5 years ago

I couldn’t refrain from commenting. Perfectly written!

Carmon
Carmon
5 years ago

Thanks for the great manual

Clara
Clara
5 years ago

I get this, but I do have questions. Do you mind answering?

Celsa
Celsa
5 years ago

Thank you for the wonderful post

Jose
Jose
5 years ago

I visit everyday some web sites and information sites to read content, except this web site gives quality based articles.

Lakenya
Lakenya
5 years ago

Sounds very wise and thoughtful. May I counter with a question?

Apex
Apex
5 years ago

I love it whenever people come together and share ideas. Great site, keep it up!

Dacia
Dacia
5 years ago

This is actually useful, thanks.

Uccio
Uccio
5 years ago

You’re actually wise and thoughtful. I wonder if I could counter with one or two questions? Because..I’d add additional ideas that negate this.

Alta Mersereau
Alta Mersereau
5 years ago

F*ckin’ awesome issues here. I am very glad to look your article. Thank you a lot and i’m looking ahead to touch you. Will you please drop me a e-mail?

Dillin
Dillin
5 years ago

Hiya, I am really glad I have found this info. Nowadays bloggers publish just about gossips and internet and this is actually irritating. A good site with interesting content, this is what I need. Thank you for keeping this web site, I’ll be visiting it. Do you do newsletters? Can not find it.

Huidverbetering
Huidverbetering
5 years ago

Enjoyed the post.

acryl nagels
acryl nagels
5 years ago

hi!,I love your writing very so much! share we be in contact extra about your article on AOL?

I need a specialist on this house to solve my problem.
Maybe that’s you! Looking ahead to peer you.

Rick Madeiros
Rick Madeiros
5 years ago

You completed a few good points there. I did a search on the theme and found a good number of persons will have the same opinion with your blog.

Piccinini
Piccinini
5 years ago

I can tell that you could be right about this.

Zack Duntz
Zack Duntz
5 years ago

Amazing website

Esther
Esther
4 years ago

This is the best article I have seen, when most people addressing this won’t deviate from the accepted dogma. You have a way with words, and I will follow you as I get a lot from your posts.

Togel
Togel
4 years ago

Way cool! Some extremely valid points! I appreciate you writing this article and the rest of the site is very good.

Doris
Doris
4 years ago

Everything is very open with a precise clarification of the issues.
It was definitely informative. Your site is extremely
helpful. Thank you for sharing!

Manicure breda
Manicure breda
4 years ago

Wow, that’s what I was exploring for, what a data!
existing here at this website, thanks admin of this web page.

Vajinar
Vajinar
4 years ago

Hey there! Do you know if they make any plugins to help withSEO? I’m trying to get my blog to rank for some targeted keywords butI’m not seeing very good gains. If you know of any pleaseshare. Thanks!

Hardin
Hardin
4 years ago

Just commenting to register my support. Your post is well thought out Great job!

Tiffany
Tiffany
4 years ago

Hello there! This post couldn’t be written any better!

Looking through this post reminds me of my previous roommate!
He always kept talking about this. I am going to forward this article to him.

Pretty sure he will have a good read. Many thanks for sharing!

Michael
Michael
4 years ago

“Hey there. I discovered your blog by means of Google even as looking for a comparable topic, your site got here up. It seems to be great. I have bookmarked it in my google bookmarks to visit then.”

Stitch
Stitch
4 years ago

Thank you for sharing excellent information. Your web-site is so cool. I’m impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for more articles. You, my pal, ROCK! I found simply the information I already searched everywhere and simply could not come across. What a great site.